John Brandon of Inc.com reported on shifts in business practices which could happen in 2013. This included the surprising prediction that the fax machine will see its last days this year. With the rise of always-connected mobile devices, it comes as a surprise that fax machines have stayed for as long as they have, and that it is only recently that solid alternatives to paper contracts that need signatures have seen widespread use.

It would be prudent for any business owner to take into account the following predictions for how business practices are likely to change within the year.

1. Email becomes less important. This means that companies may soon see the end of email marketing as more and more companies shift to strengthening their online presence through other means. Companies also now have access to other online services that can get better results for their other needs such as data gathering through surveys.

Image Source: mashable.com

Image Source: mashable.com

2. Social media becomes more important. Previously, social media platforms have been seen as only for personal use. However, given that many Internet users log in to their social media site of choice more than any other site, companies are shifting their attention to increasing their influence on this domain. Additionally, companies must pay close attention to what consumers are saying about them on these platforms.

Image Source: audiencebloom.com

Image Source: audiencebloom.com

3. A renewed focus on America. Himanshu Sareen, CEO of Icreon Tech, said that he expects many businesses to bring back jobs to America. More companies are looking into increasing manufacturing facilities in the U.S., and this move may help reduce the unemployment rate in the country, fueling economic recovery.

Image Source: blog.atyq.info

Image Source: blog.atyq.info

Stay updated on the changes in business practices by following this Bertrand Management Group Facebook page.

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